Keynote, Friday, June 21, 10:30 – 11:30 @ Auditorium
In this talk you will learn how Lean Startup framework is combining Agile Development with Customer Development cycles to increase the delivery of value while reducing waste by continuosly interacting with customers, thus being able to rapidly discover customer needs, develop marketable products, reduce the burn rate and increase the ROI. Don’t be fouled by the name: it’s not only for Startups, it works like charm in huge companies too!
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Ángel Medinilla (Córdoba, Spain, 1973) has 15+ years working experience in the ICT market. On 2007 he started his own Agile Consulting firm. Today, Proyectalis is considered the leading Agile consulting and coaching company in Spain, offering Agile training, consulting and implementation services to a wide spectrum of software, telco and internet local and worlwide companies. Customers include Ericsson, Vodafone, Electronic Arts, EADS, Abengoa, Odigeo, Auchan, Tui Travel, Schibsted, Thomson Reuters…
He is a regular speaker at Agile conferences in Sweden, Finland, Germany, Netherlands, Belgium, United States, Ireland, Slovenia, Austria, Czech Republic, Poland and, of course, Spain,
He is a Management 3.0 Licensed Trainer and a member of both the Scrum Alliance and the Agile Alliance. He is also a well known member of the Spanish Agile community, founder of Agile Spain and also a sponsor and chairman of the first Agile events ever done in Spain: Agile Open Space 2009 and Agile Spain Conference 2010.
He is the author of Agile Management (Springer) and also contributed to Beyond Agile: Stories of Agile Transformations, (Modus Cooperandi). He is currently working on an upcoming book on Agile Kaizen – Continuous Improvement in Agile Environments.