Lean Startup, by Ángel Medinilla

Keynote, Friday, June 21, 10:30 – 11:30 @ Auditorium

Ángel Medinilla

During the last decade, Agile Development practices have taken the lead on the software industry. Sometimes seen as a reaction to bureaucratic and heavy frameworks, these lightweigth sets of practices, processes and tools are focused on short incremental releases of working software, adapting to change, continuous improvement and daily collaboration between business and technical people.
But some critics of the Agile framework will state that Agile companies produce “double the crap, double fast”… And they might be right! Just stuffing a Product Backlog won’t guarantee that you have a product that solves a customer problem, nor will it make sure that there’s a market for the product or even that your customers will ever hear about it!


In this talk you will learn how Lean Startup framework is combining Agile Development with Customer Development cycles to increase the delivery of value while reducing waste by continuosly interacting with customers, thus being able to rapidly discover customer needs, develop marketable products, reduce the burn rate and increase the ROI. Don’t be fouled by the name: it’s not only for Startups, it works like charm in huge companies too!

~ o ~

Ángel Medinilla (Córdoba, Spain, 1973) has 15+ years working experience in the ICT market. On 2007 he started his own Agile Consulting firm. Today, Proyectalis is considered the leading Agile consulting and coaching company in Spain, offering Agile training, consulting and implementation services to a wide spectrum of software, telco and internet local and worlwide companies. Customers include Ericsson, Vodafone, Electronic Arts, EADS, Abengoa, Odigeo, Auchan, Tui Travel, Schibsted, Thomson Reuters…

He is a regular speaker at Agile conferences in Sweden, Finland, Germany, Netherlands, Belgium, United States, Ireland, Slovenia, Austria, Czech Republic, Poland and, of course, Spain,

He is a Management 3.0 Licensed Trainer and a member of both the Scrum Alliance and the Agile Alliance. He is also a well known member of the Spanish Agile community, founder of Agile Spain and also a sponsor and chairman of the first Agile events ever done in Spain: Agile Open Space 2009 and Agile Spain Conference 2010.

He is the author of Agile Management  (Springer) and also contributed to Beyond Agile: Stories of Agile Transformations,  (Modus Cooperandi). He is currently working on an upcoming book on Agile Kaizen – Continuous Improvement in Agile Environments.

Agile & Scrum Portugal 2013 is a joint international event gathering the agile and Scrum communities together with invited leading experts. Join us!
Microsoft Portugal, Lisbon, June 21, after Santo António, and before São João :-)

↓ More ↓